I just listened to a 
teleclass with social media expert, Amber Mac where she shared a few tips to help your business become more visible online. In order to achieve ultimate success, you need both an online and offline presence. In my article last week, I offered some tips and solutions on the value of an offline presence. Today, I’m sharing some key online presence tips.
Posts Tagged ‘marketing’
Smart Women Take Their Business Offline
Thursday, June 10th, 2010The other day, I 
was speaking with a smart woman entrepreneur and at one point she said, “Joy, I think I need to take my business offline.” My response? “Bravo!” In today’s world, with all of its moving parts and the opportunities to build an online business, I sometimes see entrepreneurs leaving a valuable tool out of their marketing plan—building “offline” relationships to create another stream of referrals.
Smart Women Take The Leap
Friday, April 9th, 2010
The other day, I was listening to one of Madonna’s great dance tunes, “Jump.” It’s a fun song that makes me want to jump up and dance around the room. It also motivates me into thoughts about the “jump” in my own life–to take the leap to the next level. This got me thinking about how Smart Women take the leap into realizing their Big Ideas, Dreams, and Goals.
Smart Women Have a Marketing Mantra
Thursday, February 25th, 2010I recently attended a conference 
for women business owners and ran into a woman I had not seen for some time. She looked a little unhappy when I approached her. I asked her if everything was going well and she shared with me that she had just lost a big client. In fact, this big client was more than 50% of her business. Wow! I’d be upset too. She was in the process of figuring out what to do next to rebuild her business back to a successful place. As we talked, I started thinking about the “golden” rule in business for Smart Women: Always have a marketing “mantra.”
Smart Women Can Learn a Lot About Business from a 3rd Grader
Thursday, December 3rd, 2009Recently my son Jack, who’s in 3rd grade, had to do a book report and I spent some time guiding![12-03-09Article[1] girl holding pencil studying](http://www.smartwomensolutions.com/blog/wp-content/uploads/2009/12/12-03-09Article1-girl-holding-pencil-studying1.jpg "12-03-09Article[1] girl holding pencil studying")
him through the process. His teacher had asked the report to consist of 6 elements: Title, Setting, Main Characters, Plot, Problem, and Solution. This got me thinking about how Smart Women could use this exercise to create a clear and focused plan for their business and entrepreneurial dreams.
Having a firm foundation is essential for any business to have sustainable growth and long-term success. What do you need in order to create a firm foundation for your Big Idea, Dream, or Goal? You need the same 6 elements that my son Jack used in his book report:
