I recently attended a conference
for women business owners and ran into a woman I had not seen for some time. She looked a little unhappy when I approached her. I asked her if everything was going well and she shared with me that she had just lost a big client. In fact, this big client was more than 50% of her business. Wow! I’d be upset too. She was in the process of figuring out what to do next to rebuild her business back to a successful place. As we talked, I started thinking about the “golden” rule in business for Smart Women: Always have a marketing “mantra.”


